Glassjaw : The Biggest DIY Band In The World
Tuesday, February 22, 2011 at 4:00PM People learn a thing or two about how to market your band. Here is a sweet little article about one of my favorite bands and how they have kept their fans interested in their music. Pretty cool stuff. By the way, their new EP "Coloring Book EP" is super dope!
On New Year’s Day Glassjaw released ‘Our Color Green (The Singles)’. That in itself is worth some attention seeing as they last released new music back in 2002, but the way they slipped back into action proves they’re still one of the most innovative and interesting bands on the planet. Via a perfectly-judged campaign that had been planned months (and quite possibly years) in advance they led their fans on a treasure hunt from Kent to New York, and did it with an imagination and creativity that is all too rare today.
Read more here
Awesomness, DIY, Glassjaw, Marketing, Merch Direct